Privacy Policy.
PRIVACY POLICY
Snow Machines, Inc. ("SMI," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website snowmakers.com (the "Site"), use our services, or interact with us.
By accessing or using the Site, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.
1. Information We Collect
We collect information about you in various ways when you use our Site. The categories of information we collect include:
1.1 Information You Provide Directly
When you interact with our Site through forms, email subscriptions, or other means, you may provide us with:
● Contact Information: Name, email address, phone number, company name, and job title
● Communication Content: Information contained in messages you send us through contact forms, email, or other communication channels
● Marketing Preferences: Your subscription preferences for our newsletters and marketing communications
● Other Information: Any other information you choose to provide
1.2 Information Collected Automatically
When you visit our Site, we and our service providers automatically collect certain information about your device and how you interact with the Site, including:
● Device and Browser Information: Device type, operating system, browser type and version, screen resolution, and device identifiers
● Network Information: IP address, general location information (country, city), and internet service provider
● Usage Data: Pages visited, time spent on pages, clicks, scrolling behavior, search queries, links clicked, referring website, and timestamps
● Navigation Information: Web pages you visited before and after visiting our Site
2. How We Use Your Information
We use the information we collect for various purposes, including:
● Providing and Improving Our Services: To operate, maintain, and improve our Site and services, respond to your inquiries, and provide customer support
● Communications: To send you newsletters, marketing materials, technical notices, updates, and other information you have requested or that may be of interest to you
● Analytics and Site Optimization: To analyze site traffic, user behavior, and trends to improve user experience and optimize our Site
● Business Operations: To manage our relationship with you, process transactions, and maintain business records
● Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests
● Security and Fraud Prevention: To protect our Site, prevent fraud, and maintain the security and integrity of our systems
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and track information about your use of our Site. Cookies are small data files stored on your device that help us improve our Site and your experience.
3.1 Types of Cookies We Use
● Necessary Cookies: Essential for the Site to function properly. These cookies enable core functionality such as security, network management, and accessibility. The Site cannot function properly without these cookies, and they are always enabled.
● Analytics and Performance Cookies: Used to collect information about how visitors use our Site, such as which pages are visited most often, time spent on pages, and error messages. These cookies are only activated when you acknowledge our cookie banner.
3.2 Managing Cookies
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies. Please note that if you disable or refuse cookies, some parts of the Site may become inaccessible or not function properly.
4. How We Share Your Information
We do not sell your personal information to third parties. We may share your information in the following circumstances:
● Service Providers: We share information with third-party service providers who perform services on our behalf, such as website hosting (Squarespace), analytics (Squarespace Analytics, Google Search Console, SEMrush), SEO tools (SEO Space, SEMrush), translation services (Weglot), font services (Google Fonts, Adobe Fonts), and email marketing services. These providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
● Business Transfers: If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, your information may be transferred as part of that transaction.
● Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, or government regulations).
● Protection of Rights: We may disclose information to protect and defend our rights, property, or safety, or the rights, property, or safety of our users or others.
5. Third-Party Services
Our Site uses various third-party services that may collect information about you:
● Squarespace: Our website is hosted on Squarespace, which collects personal information when you visit the Site. Squarespace's privacy practices are governed by their Privacy Policy, available at https://www.squarespace.com/privacy
● Google Fonts: We use Google Fonts to display fonts on our Site. Google may collect information about your browser, device, and IP address. Google's privacy practices are available at https://policies.google.com/privacy
● Weglot: We use Weglot to provide multilingual translation services. Weglot may process information about your language preferences and browsing activity. Weglot's privacy practices are available at https://www.weglot.com/privacy
These third-party services have their own privacy policies governing their collection and use of your information. We encourage you to review their privacy policies.
6. International Data Transfers
SMI is based in the United States, and your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These countries may have data protection laws that differ from those in your country of residence. By using our Site, you consent to the transfer of your information to countries outside your country of residence, including the United States.
When we transfer personal information from the European Economic Area (EEA), United Kingdom, or Switzerland to other countries, we implement appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, to protect your information in accordance with applicable data protection laws.
7. Your Rights and Choices
Depending on your location and applicable law, you may have certain rights regarding your personal information:
7.1 General Rights
● Access: You may request information about the personal information we hold about you.
● Correction: You may request that we correct inaccurate or incomplete personal information.
● Deletion: You may request that we delete your personal information, subject to certain exceptions.
● Opt-Out of Marketing: You may unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of our emails or by contacting us directly.
7.2 European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):
● Right to Restriction: You may request that we restrict the processing of your personal information in certain circumstances.
● Right to Object: You may object to our processing of your personal information for direct marketing purposes or based on legitimate interests.
● Right to Data Portability: You may request a copy of your personal information in a structured, commonly used, and machine-readable format.
● Right to Withdraw Consent: Where we process your information based on consent, you may withdraw your consent at any time.
● Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority.
7.3 California Privacy Rights (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
● Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell (if applicable).
● Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
● Right to Opt-Out of Sale: We do not sell personal information to third parties. If our practices change, we will update this Privacy Policy and provide you with the ability to opt out.
● Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights.
7.4 Exercising Your Rights
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within the timeframe required by applicable law. We may need to verify your identity before processing your request.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including to satisfy any legal, accounting, or reporting requirements. The retention period depends on the type of information and the purposes for which we use it. When we no longer have a legitimate business need to process your personal information, we will delete or anonymize it, or if this is not possible, we will securely store your information and isolate it from further processing until deletion is possible.
9. Security
We implement appropriate technical and organizational security measures designed to protect your personal information from unauthorized access, use, disclosure, alteration, and destruction. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
10. Children's Privacy
Our Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete such information as soon as possible. If you believe we have collected information from a child under 16, please contact us immediately.
11. Third-Party Links
Our Site may contain links to third-party websites, applications, or services that are not owned or controlled by SMI. This Privacy Policy does not apply to those third-party sites. We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated Privacy Policy on this page and update the "Effective Date" at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after any changes to this Privacy Policy constitutes your acceptance of the updated Privacy Policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Snow Machines, Inc.
1512 Rockwell Drive
Midland, MI 48640
Email: christina@snowmakers.com
Phone: (989) 631-6091
Website: snowmakers.com